Lara Baker has been appointed general manager, U.K., at the Downtown-owned FUGA following the promotion of former GM Liz Northeast.

Baker joins Fuga from Songtrust (also a Downtown company), where she was formerly director of Business Development for the U.K., Ireland, Australia and New Zealand.

In her new role, Baker will lead and oversee FUGA’s business development strategy and client relations for the U.K. She joins as FUGA announces a deal with ATC Management to release the first album in over a decade from Swedish act The Hives.

Northeast, who was promoted to SVP, EMEA, earlier this year, said that welcoming Baker into her new role at the same time “will allow us to further drive growth and development for key partners such as ATC.”

Baker has more than 15 years of experience in the music industry, including former senior roles as Marketing & Events director for the Association of Independent Music and head of Sessions Content & Programming for BBC Music Introducing LIVE.